Digital Marketing Manager
Aries GlobalAbout Aries
Aries is a rapidly-scaling, next-generation software group purpose-built to scale founder-led, mission-critical SaaS companies at the heart of the $50B+ cloud ecosystem. We unify niche B2B SaaS businesses under Aries' AI and Growth Platform - unlocking visibility, velocity, and value across our portfolio. With a permanent capital base and ~$200M invested annually, we’re building a new model for software scale focused on long-term value.
The Role: Digital Marketing Manager
As a Digital Marketing Manager, you’ll design and lead scalable, repeatable lead‑generation programs—across paid and organic channels—to fuel engagement with webinars and virtual events, while shaping the digital presence of Aries and our group software companies.
We’re looking for a Digital Marketing Manager to own digital acquisition and event-driven campaigns. You’ll lead our webinar and virtual event strategy, manage performance across paid and organic channels, and help shape the digital presence of Aries, as well as our group software companies.
What You’ll Own
Webinars & Virtual Events: Plan and run live demos, deep-dives, and educational sessions - then repurpose content across channels to drive engagement and leads.
Paid Acquisition: Launch and optimise multi-channel campaigns (Google, LinkedIn, Twitter/X) to generate qualified pipeline. Advise on and oversee the execution of paid social campaigns (LinkedIn and others), from planning to campaign set-up, and advise on optimisation in line with the growth objectives of Aries group companies.
SEO & Web Performance: Develop and execute multi-channel paid media strategies across LinkedIn, Google Ads, programmatic/display networks, and emerging AI-powered advertising platforms to drive pipeline and revenue across Aries group companies.
Analytics & Funnel Reporting: Track KPIs like SQL conversion, and webinar performance to inform strategy. Leverage AI-driven advertising tools for campaign optimisation, predictive targeting, and budget allocation to maximise ROI.
Cross-functional Collaboration: Collaborate with marketing and sales teams to ensure performance marketing initiatives align with ABM strategies, event promotion, and overall go-to-market plans.
Stay ahead of industry trends in paid media, search, AI-based marketing, and programmatic advertising to keep campaigns competitive and innovative.
About Aries
Aries is a rapidly-scaling, next-generation software group purpose-built to scale founder-led, mission-critical SaaS companies at the heart of the $50B+ cloud ecosystem. We unify niche B2B SaaS businesses under Aries' AI and Growth Platform - unlocking visibility, velocity, and value across our portfolio. With a permanent capital base and ~$200M invested annually, we’re building a new model for software scale focused on long-term value.
What You Bring
3-5 years of digital marketing experience at a B2B SaaS company (required).
Strong track record executing webinars, virtual events, and demo-driven campaigns.
As AI Agents, Large Language Models, and Generative Engine Optimization (GEO) reshape how users discover and interact with content, this role sits at the intersection of AI-led discovery and next-gen search behaviour.
Champion Generative Engine Optimization (GEO) by influencing how Aries is surfaced across AI chat interfaces, voice search, and emerging LLM-driven platforms.
Build high-quality, intent-matching content with internal and external creators—content that ranks in traditional SERPs and is referenced in generative answers.
Strong analytical skills and comfort owning KPIs and performance dashboards.
Clear communicator who understands how to speak to a variety of technical and non-technical audiences
Why You’ll Love Aries
Help grow a category-defining platform and software group at the intersection of SaaS and AI.
Own critical marketing programs with measurable impact on pipeline and growth.
Work with a high-trust, high-velocity team focused on building great things.
Let’s Build
If you're energised by the idea of building and creating digital content and campaigns with real impact - we’d love to hear from you.