Head of Marketing

Head of Marketing at Fanalysis

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We’re looking for a Head of Marketing to lead the growth, voice, and visibility of Fanalysis. You’ll shape our brand from the ground up, driving fan adoption, building emotional connection, and making sure our message reaches the right people in the right moments.

This is a senior leadership role, reporting directly to the CEO, where you’ll own everything from strategy to execution. You’ll lead our social, community, CRM, influencer, and PR efforts and manage performance across all channels, from organic growth to retention campaigns.

You’ll be building a brand with heart, humour, and data at its core and helping to define what modern football marketing can look like when the fans are in charge.

Fanalysis is a rare chance to get in early on something big. Backed by world class Silicon Valley investors, founded by a team that among others includes Michael McIntyre and Gary Neville, and an experienced tech founder — we're rethinking how fans engage with football. Starting with the Premier League, having launched alongside Sky Sports, our platform puts real supporters at the heart of the action. And this is just the beginning. With plans to expand into other leagues and even other sports, we’re building something with real scale. If you're into football, data and content, this is a brilliant opportunity to help shape the product, the culture, and the direction from day one.

Responsibilities

Develop and lead a full-funnel marketing strategy to grow our user base and deepen engagement

Oversee all channels; social, email, SMS, content, PR, influencers — ensuring consistent tone, quality, and performance

Collaborate closely with product, partnerships and community teams to drive app downloads, usage, and retention

Work with TV, digital, and media partners to bring fan sentiment into high-profile moments and storylines

Own CRM strategy across email and SMS, from onboarding flows to reactivation campaigns

Build out and lead a high-performing team, managing internal hires, freelancers, and agency partners

Champion our tone of voice and ensure the Fanalysis brand is consistent across every touchpoint

Define and report on key performance metrics; from CAC and LTV to DAUs, community engagement, and retention

Continuously test, learn, and optimise creative, channels, and messaging

Act as the voice of the fan inside the company, keeping us rooted in supporter culture and behaviour

About You

You'll have 7+ years' working in marketing, with proven success in high-growth consumer apps or community-driven platforms

You’ve owned and delivered strategy across organic, paid, and CRM channels

You’re comfortable working at both brand and performance ends of the spectrum, able to build love and drive numbers

You’ve worked with or alongside PR teams, influencers, and broadcasters and understand how to create moments that land

You know how to build a community and turn users into loyal, active advocates

You’re fluent in tools like GA4, Mixpanel, Amplitude, Looker, Braze, Hubspot, or similar and confident building out dashboards or reports

You’re a natural leader who is collaborative, energetic, and happy rolling your sleeves up when needed

You’re plugged into football culture and fan behaviour, you’re in front of it all, from the memes to the meltdowns

Bonus if you’ve worked in sport, media, or a startup with a strong editorial or emotional identity