Onsite Content Marketing Manager

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

Job Description

Our customers mean everything to us. In fact, we're obsessed with them. And, as we continue to evolve, the one thing that remains constant is that we'll always keep this customer obsession at the core of what we do. With the EU Market teams, we are tunnel vision on growing our local relevance in our key markets, rewiring our content strategies around customer mindsets and local trends. We connect with our audience through rich editorial and creative content, all of which contributes to our positioning as a global fashion destination.

As part of our EU Content Team, you'll need to respond to our customers' ever-changing interests, passions and tastes. This means being proactive and keeping ahead of the curve when it comes to innovation, fashion and creativity.

The Details 

• Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process, enhancing agility and responsiveness to deliver homepage refreshes and reactive changes
• Support Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan, ensuring alignment with ASOS Europe’s business objectives and key seasonal moments
• Customer Mindset: Finding the balance between social native content experience and behaviours, whilst fulfilling customer expectations of a retail platform
• Enhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content, understanding the performance of linked curated categories, pop pages, and categories
• Benchmark Reporting: Be a super-user of Contentsquare, working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK, US, DE, and FR markets, using insights to recommend optimisations for the onsite experience
• Lead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages, leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams, central content teams, and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvements
• Team Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives, conducting one-on-one meetings, and training sessions. Foster a supportive environment that promotes continuous learning and professional growth
• Build Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives

Qualifications

About You  

• Natural leader and strategic thinker with experience in an online ecommerce business, with Sitecore/CMS experience
• Worked in a Marketing position, particularly own channel marketing
• Solid experience of working in a global business environment
• Excellent communication and business development skills
• Confident with stakeholder management
• Understanding of tech and product development
• A proactive, entrepreneurial and global mindset
• Strong analytical skills, using Contentsquare and Adobe insights to make recommendations based on past campaigns and performance
• Ability to work in a fast-paced environment and adapt to rapid change
• Can work confidently independently as well as collaboratively, with strong confidence in skills and knowledge
• Excellent organisational, written and oral communication skills
• Data and insight driven
• Strong attention to detail

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.