Digital Marketing Manager

Join one of the UK’s fastest-growing London based hospitality groups and play a pivotal role in shaping our digital strategy. You’ll be the catalyst for a frictionless guest journey, leveraging data to deliver measurable growth across web, CRM, social, and paid media. 

Who we are:

A London based company with a portfolio of over 50 eclectic properties and growing across London. Recognised in the Sunday Times Top 100 Big Companies 2025, nominated for 2 Publican Awards in 2020, winning the award for ‘Best Managed Pub Company - 2-50 sites’ on the night, awarded 'Best Food-led Pub Company 2021' at the R200 awards and winning the '2023 Best Managed Pub Company' at the Publican Awards.

Our people play a pivotal role in creating an eclectic mix of unique establishments all with a friendly atmosphere, delicious food, awesome service and an experience not to be forgotten.

Who you are 

• A digital marketing leader with a genuine passion for London’s hospitality scene. 
• Obsessed with optimising the customer journey and reducing friction at every touchpoint. 
• ROI-driven with a track record of turning data into action and delivering step-change improvements. 
• Comfortable owning high-stakes relationships with external partners and presenting to senior leadership. 

What you’ll own 

• Digital strategy, ecosystem, and tech stack: define the long-term vision, partner strategy, and governance; provide clear recommendations to the operating board. 
• End-to-end customer journey: optimise all digital touchpoints (website, booking system, wifi, email, social) to increase traffic, conversions, and spend per head. 
• Digital communications: own web, CRM, social, and earned channels; ensure best-in-class communications and compliance (GDPR, cookies). 
• Partnerships: manage relationships with key digital vendors (The Access Group, Toggle, Standrd, Rep, Sentiment Search, among others). 
• Social and paid media: build and execute a focused paid media plan; maintain brand-safe, high-impact messaging. 
• People and process: coach a team of subject-matter experts; cultivate a culture of ROI, experimentation, and continuous improvement. 
• Measurement and reporting: deliver clear, actionable dashboards and reports on web, CRM, email, and bookings. 

Role-specific focus areas 

• Customer Journey: own the entire digital journey, optimize booking conversions, and extend engagement through data-driven touchpoints. 
• Websites: drive traffic, improve UX, and increase conversion rates; create a costed roadmap with test-and-learn plans. 
• SEO: develop and execute robust SEO strategies; stay ahead of trends and algorithm changes. 
• Paid Social: design and run campaigns that amplify reach and bookings; stay current with platform updates. 
• Gift Cards: optimise gift card shop and packages; collaborate with operations to maximise sales. 
• CRM / Email: segment databases, automate journeys, improve guest communications, and report on performance. 
• KPIs: demonstrate tangible improvements in traffic, conversions, email metrics, and bookings. 
• Communication: weekly updates to the Sales & Marketing Director; strong planning, attention to detail, and a proactive, can-do attitude. 

What success looks like 

• Clear growth in web traffic, conversions, and average spend per head. 
• Regular, insightful reporting that drives smarter decisions. 
• A high-performing, collaborative team delivering consistent ROI across channels. 

Next steps: If you’re ready to shape a bold digital future with a team that values craft, camaraderie, and customer obsession, we’d love to hear from you. Apply now with a short note on your top digital win in the last 12 months. We'll arrange a meet up and a tour as we get to know each other.